ccording to survey data, use of complementary and alternative medicine ated a blended approach to alternative medicine at two …

he use of traditional medicine TM and complementary and alternative medicine CAM has increased significantly over the past few years However, as recent reports have shown, in addition to the many benefits there are also risks associated with the different types of TM/CAM Although consumers today have widespread access to various TM/CAM treatments and therapies, they often do not have enough information on what to check when using TM/CAM in order to avoid unnecessary harm In this context, it is necessary to develop information to meet the needs of consumers These Guidelines will provide governments and other stakeholders with an overview of the general principles and activities necessary for the development of reliable consumer information The document will also be a useful reference to consumers in guiding them on the information they need to have in order to choose a TM/CAM therapy that is safe and effective

ISBN 92 4 159170 6

9 789241 591706

Guidelines on Developing Consumer
Information on Proper Use of Traditional, Complementary and Alternative Medicine

January 2004 World Health Organization

WHO Library Cataloguing-in-Publication Data World Health Organization WHO guidelines on developing consumer information on proper use of traditional, complementary and alternative medicine 1Complementary therapies — utilization 2Complementary therapies — adverse effects 3Medicine, Traditional 4Consumer advocacy - standards 5Guidelines ITitle ISBN 92 4 159170 6 NLM classification: WB 890

World Health Organization 2004 All rights reserved Publications of the World Health Organization can be obtained from Marketing and Dissemination, World Health Organization, 20 Avenue Appia, 1211 Geneva 27, Switzerland tel: 41 22 791 2476; fax: 41 22 791 4857; email: bookorders@whoint Requests for permission to reproduce or translate WHO publications whether for sale or for noncommercial distribution should be addressed to Publications, at the above address fax: 41 22 791
4806; email: permissions@whoint The designations employed and the presentation of the material in this publication do not imply the expression of any opinion whatsoever on the part of the World Health Organization concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries Dotted lines on maps represent approximate border lines for which there may not yet be full agreement The mention of specific companies or of certain manufacturers products does not imply that they are endorsed or recommended by the World Health Organization in preference to others of a similar nature that are not mentioned Errors and omissions excepted, the names of proprietary products are distinguished by initial capital letters The World Health Organization does not warrant that the information contained in this publication is complete and correct and shall not be liable for any damages incurred as a result of its use
Printed in Italy

Q Acknowledgements

he World Health Organization greatly appreciates the financial and technical support provided by the Regional Government of Lombardy, Italy, for the development and publication of these guidelines, as a part of the implementation of collaborative projects with WHO in the field of traditional medicine The Region of Lombardy kindly hosted and provided financial support for the WHO Consultation on proper use of traditional medicine and complementary/alternative medicine by consumers, held in Milan, Italy, in December 2003 In addition, WHO also greatly appreciates the financial support provided by the Government of Sweden through the Swedish Expertise Funds for the drafting and revision of the guidelines

Acknowledgements

WHO is also indebted to the more than 290 reviewers, including experts and national authorities, in over 102 countries who provided comments and advice on the draft texts, and for the technical support received from relevant
United Nations agencies, international organizations and nongovernmental organizations NGOs, including consumer associations Special thanks are due to participants of the WHO Consultation on proper use of traditional medicine and complementary/alternative medicine by consumers, who worked towards reviewing and finalizing the draft guidelines see Annex VI; and to the WHO Collaborating Centre for Traditional Medicine at the State University of Milan, Italy, in particular to Professor Umberto Solimene, the Director, and to Miss Elisabetta Minelli, the International Liaison Officer, for their assistance to WHO in organizing the Consultation Acknowledgement for the preparation of the original text is due to: Dr Torkel Falkenberg; Ms Johanna Hök; and Ms Suzanna Schönström of Sweden Finally, WHO thanks the Department of Health, Hong Kong Special Administrative Region SAR of the Peoples Republic of China; Swissmedic, Switzerland; and the WHO Collaborating Centre for Traditional Medicine at the
National Center on Alternative and Complementary Medicine, National Institutes of Health NIH, United States, for agreeing to waive their respective copyright fees on consumer information developed by them and included as Annexes to these guidelines

Q Foreword

uring the last decade, the use of complementary medicine CM, referred to as CAM in the document has increased in both developing and developed countries, and also within the Lombardy Region of Italy Globalization has led to intercultural exchanges and widespread use of techniques and therapeutic products of CM often unknown to local communities This phenomenon requires particular attention in order to avoid inadequate misunderstandings and inappropriate use that could be harmful to the individuals and subsequently affect entire communities For this reason, the Regional Government of Lombardy is focusing on the important and strategic sector of consumer protection, which has been considered as one of the priorities in
economic health care planning as outlined in the

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

twenty objectives of the Government This priority runs parallel to the most recent World Health Assembly Resolution on Traditional Medicine in 2003 which urged Member States of the World Health Organization to provide reliable information on traditional medicine TM and CM to consumers and providers in order to promote proper use Therefore the Regional Government and the World Health Organization have established a four-year cooperation plan to develop technical guidelines and information on CM to help ensure the safety of consumers It is extremely important to create the conditions for the correct and appropriate use of CM methods which, if used correctly, can contribute to the protection and the enhancement of patients health and well being One such condition is the need to make sure that consumers are better
informed and aware of CM strategies and treatments so as to enable them to make appropriate decisions on how to improve their health With this in mind, the Regional Government of Lombardy supported the development of the WHO Guidelines on developing consumer information on proper use of traditional, complementary and alternative medicine by outlining how governments and relevant non-governmental organizations can empower consumers to become active participants in the therapeutic choices for health care in the field of CM The process of development of these guidelines included the WHO Consultation Meeting held in Milan in December 2003, which brought together experts, national authorities and professional organizations from all over the world One of the conclusions of the Consultation was that these guidelines were appropriate as a resource not only for the Lombardy Region, but also for various country situations worldwide

Foreword

vii

The Regional Government of Lombardy has also
outlined various issues in its regional management plans, one of which involves the importance of consumer associations as an important bridge between authorities and the community At one level, consumer associations can interact directly with patients and operate within the community by contributing to activities for increasing consumer awareness of all forms of health care At another level, such entities can communicate the needs of consumers to regional authorities in order to create adequate regional policies Only through such cooperation can the consumers become more aware of the possibilities and of the issues relating to the use of TM/CM in health care and therefore assume responsibility for their own health
Carlo Borsani Regional Minister of Health Regional Government of Lombardy Giancarlo Abelli Regional Minister of Family and Social Solidarity Regional Government of Lombardy

Q Preface

ne of the main reasons for the increasing use of traditional medicine is a growing
trend for patients to take a more proactive approach to their own health and to seek out different forms of self-care In the process, many consumers have turned to natural traditional medicinal products and practices, under the assumption that natural means safe However, this is not necessarily the case A number of reports have revealed examples of incorrect use of traditional medicines by consumers, including incidents of overdose, unknowing use of suspect or counterfeit herbal medicines, and unintentional injuries caused by unqualified practitioners In an effort to prevent similar incidents, there is a need to ensure that consumers are well informed about the proper use of traditional medicine

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

These guidelines are intended to provide technical guidance in order to assist Member States in developing context-specific and reliable consumer information promoting
proper use of traditional medicine TM and complementary and alternative medicine CAM In developing the information, health authorities are recommended to collaborate with a wide range of stakeholders representing different perspectives, including NGOs, professional and consumer organizations and TM/CAM researchers The objectives of these guidelines are: To provide an overview of the key elements directly tied to consumers that must be in place in health systems in order to ensure proper use of TM/CAM; To describe general principles and activities for the development of reliable consumer information about TM/CAM; To outline the key elements that should be taken into consideration when developing consumer information promoting proper use of TM/CAM The long-term goal is to maximize the benefits and minimize the risks of TM/CAM use by empowering consumers to become active participants in health care and to make informed choices However, WHO recognizes that efforts to promote the proper use
of TM/CAM through consumer education/training must be supported by other measures such as the establishment of national laws and regulations to control herbal medicines products, efforts to ensure the qualified practice of TM/CAM therapies, and, where appropriate, measures to control information about TM/CAM used in advertisements In a follow-up to the development of these guidelines, WHO is to organize a series of interregional, regional and national

S S S

Preface

workshops for national health authorities and relevant NGOs on how to develop consumer information on the proper use of TM/CAM and how to organize education/training programmes on this at a national level Since the use of TM/CAM varies from country to country, national health authorities and NGOs should rely on their own specific situation to develop appropriate consumer information and relevant training programmes Some governments are already aware of the importance of consumer education in relation to the safe and
effective use of TM/CAM and have developed consumer education information It is important to note that such information should make use of engaging pictures and easily understood language so that it is easily accessible to a greater portion of the population An excellent example of this can be found in Annex I: Leaflets promoting proper use of TM/CAM published by the Department of Health, Hong Kong SAR, China WHO believes that consumer information and education will help consumers to seek out appropriate types of self-care and, as a result, help them to obtain more benefits from TM/ CAM and reduce unnecessary risks
Dr Xiaorui Zhang Coordinator Traditional Medicine TRM Department of Essential Drugs and Medicines Policy EDM World Health Organization

Q Glossary

Adverse event Any untoward medical occurence that may ap-

pear during treatment with a pharmaceutical product but which does not necessarily have a causal relationship with the treatment 1

Conventional medicine For the
scope of this document, convention-

al medicine refers to the broad category of medical practice that is sometimes called Western medicine, biomedicine, allopathic medicine, scientific medicine, or modern medicine

Complementary and alternative medicine CAM refers to a broad set of

health-care practices that are not part of a countrys own tradition and not integrated into the dominant health care system Other terms sometimes used to describe these health care practices include natural medicine, non-conventional medicine and holistic medicine 2

xiv

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

F
Herbal Medicines include herbs, herbal materials, herbal prepa-

rations and finished herbal products: S Herbs Herbs include crude plant material such as leaves, flowers, fruit, seed, stems, wood, bark, roots, rhizomes or other plant parts, which may be entire, fragmented or powdered S Herbal materials include, in
addition to herbs, fresh juices, gums, fixed oils, essential oils, resins and dry powders of herbs In some countries, these materials may be processed by various local procedures, such as steaming, roasting, or stir-baking with honey, alcoholic beverages or other materials S Herbal preparations are the basis for finished herbal products and may include comminuted or powdered herbal materials, or extracts, tinctures and fatty oils of herbal materials They are produced by extraction, fractionation, purification, concentration, or other physical or biological processes They also include preparations made by steeping or heating herbal materials in alcoholic beverages and/or honey, or in other materials S Finished herbal products consist of herbal preparations made from one or more herbs If more than one herb is used, the term mixture herbal product can also be used Finished herbal products and mixture herbal products may contain excipients in addition to the active ingredients However,
finished products or mixture products to which chemically defined active substances have been added, including synthetic compounds and/or isolated constituents from herbal materials, are not considered to be herbal 3

Glossary

F
Manufacturer For the purpose of these guidelines, the term man-

ufacturer refers to the producer, importer, distributor or marketer of a finished TM/CAM medication product and, where applicable, to the holder of the marketing authorization or registration for that product in the country in question

TM/CAM medication therapies For the scope of these guidelines,

TM/CAM medication therapies include preparations commonly referred to as herbal medicines see definition above, homeopathic remedies and dietary supplements

TM/CAM procedure-based therapies For the scope of these guidelines,

these include therapies that use various techniques primarily without the use of medication to provide health care They include for example acupuncture and related
techniques, manual therapies eg massage, chiropractic, naprapathy and osteopathy, qi gong, tai ji quan, naturopathy, thermal medicine and other physical, mental, spiritual and mindbody based therapies

F F

TM/CAM provider refers to all persons who provide TM/CAM serv-

ices to treat, diagnose or prevent any disease or disorder
Traditional medicine TM This includes diverse health practices,

approaches, knowledge and beliefs incorporating plant-, animal- and/or mineral-based medicines, spiritual therapies, manual techniques and exercises applied singularly or in combination to maintain well-being, as well as to treat, diagnose or prevent illness 2

Q Table of Contents

1 General Considerations
11 12 13 14

The benefits of TM/CAM The risks involved in the use of TM/CAM Proper use of TM/CAM by consumers Additional important aspects for the proper use of TM/CAM

1
1 2 3 4

2 Development of Consumer Information
21 Cultural influence 22 Health system structure 23 Utilization

7 8
9

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WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

3 General Principles and Activities for Ensuring Reliable TM/CAM Information

31 How to develop reliable information 32 Dissemination of information 321 TM/CAM information centre 322 TM/CAM surveillance system 323 The media 324 Other information activities 325 Activities promoting rational use of medicines 33 Regulatory mechanisms for information and advertisements

10 10 10 11 12 13 13 13

4 Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

41 General information 42 Where to find reliable information 43 How to identify reliable information 44 TM/CAM medication therapies 441 Therapeutic claims 442 Quality 443 Precautions 444 Adverse events 445 Potent and/or toxic TM/CAM medication therapies 446 Interactions and contraindications 447 Posology 448 Methods of administration 449 Self-medication 4410 Preparation of
TM/CAM medication therapies 4411 Children, pregnant or lactating women and the elderly 45 Procedure-based TM/CAM therapies 451 Therapeutic claims 452 Precautions 46 Practitioners 47 Pricing and health insurance coverage

15 16 16 17 17 19 20 20 21 22 22 22 23 23 23 24 24 24 24 25

Table of Contents

xix 25 27

5 Use of this publication References
I Leaflets promoting proper use of TM/CAM published by the Department of Health, Hong Kong SAR, China II Things to Know about Evaluating Medical Resources on the Internet III Medical products on the Internet: a guide to finding reliable information IV Licence Symbol, Swissmedic V Selected WHO publications and documents on traditional medicine VI List of Participants

Annexes

30 32 35 36 37 40

Q 1 General Considerations

he use of traditional medicine TM and complementary and alternative medicine CAM is increasing throughout the world Already, it accounts for a major part of the health care provided worldwide In low- and
middle-income countries, up to 80 of the population may rely on TM for their primary health care needs 2 In many highincome countries CAM utilization is becoming increasingly popular, with up to 65 of the population reporting that they have used this form of medicine 2,4 In response to the challenges posed by the widespread use of TM/CAM, WHO has developed the WHO Traditional Medicine Strategy: 2002-2005 The Strategy has four major objectives: i framing policy; ii ensuring safety, efficacy and quality; iii enhancing access; iv promoting proper use of TM/CAM While these guidelines focus on the issue of proper

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

use of TM/CAM, a number of WHO publications explore the other areas see Annex V This document adopts the definitions of TM and CAM that have been established by WHO see glossary

11
THE BENEFITS OF TM/CAM

TM/CAM therapies are generally available,
affordable and commonly used in low- and middle-income countries Surveys conducted by the WHO Roll Back Malaria Programme in 1998 showed that in Ghana, Mali, Nigeria and Zambia, more than 60 of children with high fever are treated at home with herbal medicines 5–8 Many TM/CAM therapies are supported by empirical evidence on safety and effectiveness Such evidence is usually based on sources such as traditional scriptures, pharmacopoeias and/ or clinical experience collected over hundreds of years An increasing number of scientific studies now support the use of certain TM/CAM therapies The effectiveness of acupuncture, for example, a popular treatment for pain relief, has been demonstrated both through numerous clinical trials and laboratory experiments 9,10 Another example is artemisinin, a new antimalarial medicine, which is purified from a traditionally used medicinal plant Other examples of TM/CAM therapies with a research-derived evidence base are: St Johns Wort Hypericum
Perforatum for mild depression; and Saw Palmetto Serenoa Repens for reducing symptoms of benign prostate hyperplasia 11,12 TM/CAM therapies may cause fewer adverse events than conventional therapies such as treatment with conventional medicines pharmacotherapy For example, a National In-

General Considerations

stitutes of Health NIH panel issued a consensus statement on acupuncture stating that the incidence of adverse effects from acupuncture are extremely low and often lower than for conventional treatments 13 Another reason why patients turn to TM/CAM for complementary care is the increasing cases of chronic and debilitating diseases for which there is no cure Scientific studies of several TM/CAM therapies show that their use is effective, eg for HIV/AIDS and cancer patients 14,15 As a result, UNAIDS is advocating collaboration with TM practitioners in AIDS prevention and care in sub-Saharan Africa 16 The advantages of TM/CAM include its diversity and flexibility; its
availability and affordability in many parts of the world; its widespread acceptance in low- and middle- income countries; its comparatively low cost; and the relatively low level of technological input required As a result, TM/CAM therapies have the potential to contribute to a better health care system in many countries 2 However, there is a need for an increase in research to improve the evidence base as regards the efficacy of most TM/CAM therapies Measures needed to facilitate research efforts include the legal recognition of TM/CAM, an increase in funding for research, the development of appropriate research methods for evaluating some TM/CAM therapies, and the development of systems for intellectual property rights protection 2

12
THE RISKS INVOLVED IN THE USE OF TM/CAM

TM/CAM medication therapies are commonly used as selfcare treatments However, TM/CAM products are unregulated

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional,
Complementary and Alternative Medicine

in many countries, and therefore many of the concerns about the risks for consumers relate to the safety and quality of TM/ CAM medicinal products Reported problems include sales of incorrect plant species and the contamination and adulteration of TM/CAM medication therapies Heavy metals, fumigation agents, microbial toxins and pharmaceutical substances have been found in toxic concentrations in TM/CAM medication therapies 17–19 Problems involving the use of incorrect plant species and contamination can be prevented by the development and enforcement of herbal medicine regulations and by following good agricultural and collection practices GACP for medicinal plants and good manufacturing practices GMP respectively Uppsala Monitoring Centre, a WHO Collaborating Centre that monitors adverse reactions to medicines, has received reports from all over the world on adverse events following the use of TM/CAM medication therapies 20,21 The risks also
include adverse events following sub-standard practices or the misuse of TM/CAM by unqualified practitioners It is important to note that while TM/CAM procedure-based therapies are relatively safe, accidents do occasionally occur, for example when TM/CAM practitioners are not fully trained 3; when practitioners do not follow the professional code of ethics; or when the treatment is not adjusted or modified according to the condition or constitution of the patient For example, although serious adverse events following acupuncture eg pneumothorax are rare, well-documented cases have occurred, including fatalities 17 Incorrect use of TM/CAM medication therapies can have fatal outcomes For example, the Chinese herb ma huang Ephedra sinica, which contains ephedrine and is used for breathing problems, has caused heart attacks and strokes

General Considerations

among some Americans using it as a dietary supplement 22; long-term use of kava kava Piper Methysticum can cause serious liver
damage 23; and the use of ginkgo gingko biloba, which stimulates peripheral circulation can result in bleeding during surgery 22 In addition to adverse events, interactions have been described in the scientific literature 17, 24 as well as in WHO Monographs 25, 26 Interactions may pose a risk to patients who use TM/CAM medication therapies in conjunction with conventional drugs Studies show that many patients use TM/ CAM therapies concurrently with conventional medicine, often without informing their health care provider 27 Efforts are needed to improve communication between patients and health care providers and, in the case of self-care treatments, to ensure that consumers are better informed

In summary, TM/CAM is unregulated in most countries, com-

munication between patients and health care providers is generally poor, and there is an urgent need to develop consumer information in order to minimize the risks and maximize the benefits of TM/CAM use

13
PROPER USE OF TM/CAM
BY CONSUMERS

In view of the benefits and risks of TM/CAM therapies, efforts to ensure proper use of TM/CAM need to involve a wide range of stakeholders including consumers, governments, health authorities, NGOs, professional and consumer organizations, and TM/CAM researchers Proper use of TM/CAM by consumers is a relative term that is influenced by the local culture and context see section 21 and primarily depend-

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

ent on the individuals knowledge and ability to minimize the risks and maximize the benefits of TM/CAM use

S S

The following is a checklist of basic questions which may be used by consumers to help facilitate proper use of TM/CAM

S Is the therapy suitable for treating the condition? S Does the therapy have the potential to prevent, alleviate and/or cure S Is the therapy or herbal medicines provided by a qualified preferably
registered and
certified TM/CAM or health care practitioner with adequate training background, good skills and knowledge? Are the herbal medicinal products or materials of assured quality and what are the contraindications and precautions? Are the therapies or herbal medicinal products available at a competitive price? symptoms or in other ways contribute to improved health and well-being?

14
ADDITIONAL IMPORTANT ASPECTS FOR THE PROPER USE OF TM/CAM

Although these guidelines focus mainly on the development and content of reliable information for consumers, there is also a critical need to ensure that key health systems structures and processes are in place when promoting proper use of TM/CAM For instance, the presence of structures governing TM/CAM education, information and/or research and the existence of professional TM/CAM organizations are all important for the development, implementation and dissemination of activities promoting proper use of TM/CAM 28 The following sections describe
some of these key areas

General Considerations

a Quality control of herbal medicines
Herbal medicines are the most popularly used form of TM/ CAM medication therapy However, in some countries animal, mineral, or other materials may also be used Therefore, in these cases, regulations should be specifically tailored to address each countrys unique situation Regulatory systems for the quality assurance and registration of herbal medicines will improve the quality of products and enable consumers to use high quality products 2 Quality control of herbal medicines involves complex issues, which have been described in a series of WHO documents such as Quality control methods for medicinal plant materials 29, WHO monographs on selected medicinal plants and General guidelines for the methodology on research and evaluation of traditional medicine 3, 25, 26, 29 It is important that regulations on the quality control of herbal medicines are developed and implemented appropriately so that
small-scale manufacturers are able to comply and are not excluded from the market

b Development of reliable treatment guidelines
The development of reliable information on the most commonly used TM/CAM therapies, based on results from clinical studies and other scientific studies, can offer clinically relevant information about these therapies to guide TM/CAM practitioners, conventional health care providers and the public This will help prevent irrational use and improve the ability of consumers to make informed decisions on TM/CAM use

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

c Training and qualified practice for TM/CAM practitioners
Adequate training and the licensing of TM/CAM practitioners will improve safety, promote the credibility of TM/CAM therapies and TM/CAM providers, and enhance consumer trust in their practitioners 30, 31 Guidelines for basic training and continuing education of TM/CAM
practitioners have been developed by a number of organizations including WHO and a number of national governments and various professional organizations 32

d Collaboration between conventional health care providers and TM/CAM practitioners
Since consumers often use both TM/CAM and conventional treatment simultaneously, it is necessary to improve collaboration between registered/licensed TM/CAM practitioners and conventional health care providers Ideally, the training of conventional health care providers should include basic knowledge of commonly used TM/CAM Likewise, the training of TM/CAM practitioners should include basic knowledge of relevant parts of conventional medicine, such as public health, hygiene, first aid and ethical issues Moreover, TM/CAM practitioners should be encouraged to conduct research and submit reports to medical journals, in order to initiate information sharing between conventional and traditional medicine

General Considerations

e Communication between
TM/CAM consumers and their conventional health care providers and TM/CAM practitioners
Since conventional health care practitioners are sometimes sceptical about TM/CAM treatment, there is often a communication barrier between the consumers and doctors Improved communication between TM/CAM consumers and their different health care providers, may promote greater trust between patient and providers and reduce the risks of adverse events and interactions in patients using TM/CAM medication therapies or using procedure-based therapies in conjunction with conventional treatment 30, 31

f Organization of TM/CAM practitioners
Efforts to strengthen the organization of TM/CAM practitioners will help ensure better structures for self-regulated control mechanisms and contribute to increased professionalism 30, 33 There is a need to develop local organizations of TM/CAM practitioners which can become the backbone of future national organizations The development of a professional code of ethics can
further contribute to consumer trust and safety Official recognition of relevant TM/CAM practitioners eg through legal frameworks should also take place

Q 2 Development of Consumer Information

lthough consumer information cannot compensate for poor TM/CAM products or inadequate TM/CAM practices, it can help consumers gain increased knowledge about the benefits and potential risks of TM/CAM therapies and where to find reliable sources of information Public information about TM/CAM serves the purpose of spreading knowledge about the health benefits of TM/CAM as well as the potential risks However, it is important that information strategies provide a well-balanced message containing reliable, well-supported information tailored to the specific local context A recent report from Hong Kong SAR, China, on the impact of a number of publicity measures in reducing the incidence of herb-induced aconitine poisoning underlines the effectiveness of public information campaigns

{

WHO
Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

about the risks involved in the use of TM/CAM 34 In addition, experiences from public education strategies promoting rational use of conventional medicine support the use of public interventions for behavioural change 35 The importance of developing and disseminating reliable TM/ CAM information has been addressed in a number of reports 2, 33, 36, 37 WHO has proposed six steps for the development of effective communication strategies promoting rational drug use: i investigation; ii activity planning; iii development of materials; iv material testing and revising; v activity implementation and monitoring; vi activity evaluation and reassessment WHO, 2002 While the present guidelines focus mainly on steps ii and iii see sections 3 and 4 respectively, it is recommended that stakeholders developing information promoting proper use of TM/CAM should pay attention to all six
steps, possibly with guidance from the WHO work on the promotion of rational use of medicines The type of information needed when promoting proper use of TM/CAM may vary from country to country depending on a number of factors such as cultural and traditional influences, health system structure, the TM/CAM utilization pattern and the development of all additional aspects of proper use as outlined in section 14

21
CULTURAL INFLUENCE

It is essential that an information campaign promoting proper use of TM/CAM is undertaken with knowledge of the social, cultural, religious and spiritual context in which it is

Development of Consumer Information

based Each country has its own set of medical knowledge based on the local culture and past experience As a result, medical concepts and understandings can vary significantly from one country to the next For instance, a traditional Chinese medicine for the heart will not treat the same conditions as heart medications in conventional
medicine This is because the term heart in traditional Chinese medicine does not only mean the physical organ heart, but also includes some functions conventional medicine would attribute to the brain This is an example of how simple cultural misunderstanding can easily occur When medicines are being traded in foreign markets, the domestic consumers often wrongly apply their own medical concepts and understanding to the imported traditional medicines, often resulting in misunderstanding and subsequent misuse

22
HEALTH SYSTEM STRUCTURE

The structure of the health system in the country is important for the development of information about TM/CAM as it may determine the need for information as well as the kind of information suitable for different groups 2 The extent to which TM/CAM is an officially recognized element of health care depends largely on the structure of the health system in individual countries WHO has identified three types of health system structures in relation
to TM/ CAM: an integrative health system, an inclusive health system and a tolerant health system 2 In an integrative health system eg China, the Republic of Korea and Viet Nam TM/CAM is officially recognized and

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

incorporated into all areas of health care provision There are a series of regulations and registration to control the safety, efficacy and quality of herbal medicine products The TM doctors must receive a university education which includes both knowledge of TM and modern medicine, and they must be licensed to practise Patients/consumers are free to consult both TM/CAM providers and medical doctors, the health insurance system covers both forms of treatment, and there are no communication barriers between TM/CAM practitioners and medical doctors In addition, the government often provides consumer education See Annex I for an example of consumer
information developed by the Department of Health, Hong Kong SAR, China The benefit of an integrative health system is that many of the necessary elements that are important when promoting proper use of TM/CAM already exist The other systems are an inclusive health system, which recognizes TM/CAM, but has not yet incorporated it into all aspects of health care eg in health care delivery, education and training, regulation or research This situation exists in many countries including Australia, Canada, Germany, Ghana, India, Indonesia, Iran, Madagascar, Malaysia, Mali, Singapore, Switzerland, Thailand, Ukraine, United Arab Emirates and the United States In a tolerant health system, health care is based entirely on conventional medicine and TM/CAM practices are not officially recognized as therapeutic methods or as health enhancement practices within the national health care system At present, most countries have a health system structure that belongs to this third category 2 The type of
information developed will have to address the specific needs demanded by the individual health system

Development of Consumer Information

23
UTILIZATION

Utilization of TM/CAM is complex and varies among Member States Therefore it is important to take into consideration the utilization pattern of a country to ensure that the information developed will be effective and appropriate to the specific country situation Three broad types of utilization patterns can be recognized The first is prevalent in countries where TM is used as the primary source of health care Typically for these countries, the availability and/or accessibility of conventional medicine are generally limited and TM is used mainly by poor populations, as in many African countries and some Asian countries This situation is found mainly in countries with either a tolerant or an inclusive health system structure The second type of TM utilization, involving a few countries, entails the use and prescription of
TM in conjunction with conventional medicine due to cultural/historical influence This dual utilization pattern is found in integrative systems such as in China, Viet Nam, and the Republic of Korea or in inclusive systems in many countries in Asia and South America The third type involves the use of TM/CAM in a complementary or alternative role with conventional medicine This selective utilization is common in high-income countries where the health system structure is usually inclusive or tolerant as in North America and many European countries In countries where TM is the primary source of health care or is used in conjunction with conventional medicine, consumers are likely to be familiar with the general concepts of

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

TM therapies However, when TM is practised outside the context where it was first developed, consumers may not have the same knowledge about the
general concepts of TM/CAM As a result, the type of information needed is likely to vary depending on the individual context and utilization pattern in a country or region In addition, TM/CAM utilization patterns may vary between different consumer groups within a country

General Principles and Activities for Ensuring Reliable TM/CAM Information

Q 3

B
D

efore developing and disseminating consumer information on how to use TM/CAM properly, it is necessary to carefully plan how to develop information, how the information is going to be disseminated, and what regulatory mechanisms are needed to ensure reliability

31
HOW TO DEVELOP RELIABLE INFORMATION

It is essential that national and/or local governments play an important role in controlling and supporting the development and dissemination of various information initiatives ensuring proper use in the field of TM/CAM However, in order to develop contextually appropriate TM/CAM informa-

WHO Guidelines on Developing Consumer
Information on Proper Use of Traditional, Complementary and Alternative Medicine

tion, there is a need for collaboration and exchange of ideas among different stakeholders including: international organizations; regional, national and local authorities; manufacturers and suppliers of TM/CAM; TM/CAM researchers; professional organizations; consumer organizations; and NGOs involved in TM/CAM Before starting to develop consumer information, it may be useful to examine what other countries have achieved eg what kind of TM/CAM information and how this has been disseminated Organizations or stakeholders in the same country but in other fields may also have useful experiences and information relevant for the development of TM/CAM consumer information

32
DISSEMINATION OF INFORMATION

In order to ensure the success of information initiatives promoting proper use of TM/CAM, it is important to attract the attention and interest of consumers In order to reach as many TM/CAM consumers as
possible, the information provided should be in plain and simple language, if possible in each of the main languages spoken in the country and with alternative forms for those unable to access the written form To meet the various needs of consumers and to ensure that information is both accessible and understandable, information also needs to be presented in a variety of ways and through different activities as suggested in the following sections

321 TM/CAM information centre
A TM/CAM information centre can be a useful way of facilitating the dissemination of reliable information Such

General Principles and Activities for Ensuring Reliable TM/CAM Information

a centre can be separate or part of an independent national research institute, either within an existing health or drug information centre Public hospitals and primary health care centres can also serve as local TM/CAM information centres, possibly working under the supervision of a national centre The staff at a TM/CAM
information centre should include TM/CAM representatives, preferably designated by national health authorities A TM/CAM information centre can provide consumers, the media, health care providers and others with guidance on TM/CAM issues including: National regulations and registrations involving TM/ CAM; Contact details of relevant TM/CAM professional organizations eg a free local directory; Lists of TM/CAM therapies covered by national or private health insurance; Locally appropriate information regarding the safety, quality and efficacy of different TM/CAM therapies House of Lords, 2000; Systems for reporting benefits as well as suspected adverse events or interactions

S S S S S

322 TM/CAM surveillance system
A surveillance system is essential in order to improve the safety of TM/CAM therapies in general and to learn more about potential harmful adverse events and interactions following TM/CAM use In countries with a national surveillance system for conventional medicines, the same
system, adapted for collecting reports on TM/CAM medication therapies, could be used for the reporting of suspected adverse

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

events following use of TM/CAM medication therapies TM/ CAM experts should be involved in all TM/CAM surveillance systems in order to verify reports The context in which a surveillance system functions will determine the appropriate structure of the system, including the means of reporting For instance, different pathways of reporting may be used for TM/CAM medication therapies depending on their mode of delivery, as proposed in the Guidelines on the safety monitoring and pharmacovigilance of herbal medicines 38 For TM/ CAM procedure-based therapies, similar surveillance systems can be developed, tailored to the particular TM/CAM therapy in question 3221 PATHWAYS OF SURVEILLANCE FOR TM/CAM MEDICATION THERAPIES The setting in which an
adverse reaction is noted and the status of the person noting the reaction will determine the most appropriate means of reporting It is recognized that in some countries a pharmacovigilance programme may consist of a network of national and regional centres Reports should be sent to the appropriate regional or national centre in line with individual countries reporting guidelines In the absence of a centre, it may be appropriate to report directly to the regulatory authority

General Principles and Activities for Ensuring Reliable TM/CAM Information

The different pathways for reporting are as follows:

1 Health professionals and providers of TM/CAM medication therapies should report to the national pharmacovigilance centre 2 Patients/consumers should normally report to their physicians or providers of TM/CAM medication therapies They may also report directly to the national pharmacovigilance centre, consumer organizations or to companies or their representatives 3 Manufacturers
and importers/distributors of TM/CAM medication products could be a source of information on adverse events involving their products Some countries have included this source of information as part of their regulatory framework Manufacturers should report directly to the national pharmacovigilance centre or to the regulatory authority

323 The media
The media play an important role in providing consumers with information on TM/CAM therapies In order to ensure that the TM/CAM information they provide is accurate, journalists especially health journalists should have ready access to reliable information They also need to be informed about the importance of ensuring accuracy, credibility, balance, legitimacy and responsibility, as well as knowing who to consult in case of uncertainty Different forms of media serve different purposes and have special characteristics in relation to their ability to reach and actively involve their audience Various types of media may therefore be used in
combination to get across a distinct message in a tailored way, to reach a particular audience, and to improve communication between different groups of people 39 Furthermore, since standards, language, cultures,

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

technical capacity, literacy and logistics all vary according to country and location, the message needs to be tailored to the local audience when different forms of media are selected The use of the mass media radio, TV and newspapers is one of the major ways of disseminating information to consumers Because they target a large audience, the mass media have the potential to raise public awareness about different issues However, they do not always offer the possibility to explore issues in depth TV and radio programmes with a health content can be used as well as sections in newspapers that focus on health issues Another way of reaching consumers is
through information campaigns using advertisements and commercials on the radio and TV and in newspapers Journals, reports, books, documentaries and the printed media often provide more in-depth information than the more immediate and faster forms of communication provided by the mass media However, in addition to the longer production time, their major drawback is that they reach fewer people, and that those who are illiterate, for example, will not be able to access the information Journals and reports on TM/CAM-related issues play an important role in meeting certain consumer needs, while the printed media such as leaflets and booklets are another useful means of communication, easily distributed at health care facilities conventional as well as TM/CAM-oriented health care centres and retail outlets, for example

324 Other information activities
Informative and educational approaches can also be made available through schools Wherever possible, national authorities should support
the use of reliable and independent

General Principles and Activities for Ensuring Reliable TM/CAM Information

educational materials targeted to young consumers Both printed material and videos can be effective outreach strategies for use in schools Information can also be provided to consumers through consumer organizations and other NGOs working in the field of TM/CAM Although the Internet offers easy access and a wider target audience, the disadvantages include lack of access by the poor and the fact that electronic communication and publishing is not always reliable 39 To counter these problems, several approaches can be used, including a website controlled by national or local authorities or by officially approved TM/CAM organizations, and the use of certified sites on the Internet where the information has been approved by TM/CAM organizations and consumer organizations Another approach is the use of peer-reviewed sites, where the information has been approved by experts
33 One way of overcoming the problem of the lack of access to electronic communication is to transfer the information in digital form to local printing and distribution outlets Workshops and seminars may be an additional way of providing consumer information Other methods such as the use of theatre and promotional events related to TM/CAM may also be considered 35

325 Activities promoting rational use of medicines
The most appropriate choice of media for information outreach may vary according to the countrys needs In a WHO survey on public education in rational medicine use, it was found that in developing countries use of the mass media was the most popular channel of communication, followed by workshops and the distribution and display of printed mate-

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

rials In developed countries, the most popular communication activities were printed materials followed by
the mass media Other popular activities used in both developing and developed countries included community meetings, health centre talks, school programmes, traditional or street theatre, puppet shows and telephone services Many projects included in the study used a mixed approach of activities 35 The experiences of information initiatives on rational use of medicines may serve as a useful reference for consumer education on the proper use of TM/CAM

33
REGULATORY MECHANISMS FOR INFORMATION AND ADVERTISEMENTS

In addition to regulations for TM/CAM therapies, there is also a need for regulations controlling TM/CAM-related information and advertisements Such regulations can be issued either by national authorities, in the form of statutory controls, or by local organizations such as professional organizations, in the form of voluntary controls 33 These kind of regulations, such as those recommended by the World Health Medication Industry 40, may control the reliability and ethical
content of the information, prevent false health claims and misleading advertisements, 1 and ensure the appropriate labelling of TM/CAM products both medication- and procedure-based Ideally, legal mechanisms should be established to control both non-commercial
1 False health claims are those that are not supported by adequate

evidence and misleading advertisements are ones that may lead the consumer to act unreasonably

General Principles and Activities for Ensuring Reliable TM/CAM Information

and commercial information in advertising and on product packages These could involve the issuing of permits for advertisements and information, based on evaluation of the contents Consumers also need to be reminded that information on the Internet is not easily controlled or regulated and that special attention is needed when evaluating web-based information as compared to printed information see Annexes II and III Some countries have special regulations controlling the publication of
health information on the Internet

Topics to Consider when Developing Consumer Information Promoting Proper Use of TM/CAM

Q 4

nformation/education about the advantages and the disadvantages of certain TM/CAM therapies is key to enabling consumers to make an informed choice This information may include issues such as methods of diagnosis and treatment, benefits, risks, philosophy of the TM/CAM therapy concerned, health promotion and maintenance strategies However, the content will vary depending on the country-specific features of TM/CAM For example, the structure of the health system and rate of TM/CAM utilization will influence the degree of familiarity with this kind of medicine and the level of knowledge among consumers National or local authorities need to decide which specific TM/CAM therapies should be included in the information initiatives The popularity of TM/CAM therapies as well as safe-

WHO Guidelines on Developing Consumer Information on Proper Use of
Traditional, Complementary and Alternative Medicine

ty, quality and efficacy concerns will determine which ones should be included The national or international evidence base for a certain therapy may also influence its inclusion The following sections outline different topics to consider when developing consumer information These are summarized in table 1

41
GENERAL INFORMATION

Decisions about individual health care are important, including the decisions about whether to use TM/CAM

General consumer information regarding TM/CAM may include the following key issues:

S The importance of the need to take charge of ones own health by being an
informed consumer

S The need for all providers, both conventional health care providers and
TM/CAM practitioners, to be aware of the major TM/CAM and conventional therapies in use in order to promote the best treatment strategy to meet the patients specific needs and prevent potentially dangerous interactions

S The importance of
ensuring that the provider is competent and provides
TM/CAM services and products of quality

S Where relevant, the need for consumers to find out about standard charges and possible health insurance coverage for TM/CAM therapies

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

Table 1 Elements relevant for consumer information on TM/CAM
Section 41 Main topics General information Specific issues S Being an informed consumer S Informing health care providers and TM/CAM practitioners about therapies being used S Engaging qualified TM/CAM practitioners and utilizing quality assured TM/CAM medication therapies S Where relevant, information regarding health insurance coverage S Institutions and authorities representing TM/ CAM and/or conventional medicine S Registered TM/CAM providers, conventional health care providers S Certain publications and websites S Purpose S Relevance/accuracy S Sources S Updated information S Objectivity S Therapeutic
claims and corresponding level of evidence S Quality S Precautions S Adverse events S Potent and/or toxic therapies S Interactions and contraindications S Posology S Methods of administration S Self-medication S Preparation S Children, pregnant or lactating women and the elderly S Therapeutic claims and corresponding level of evidence S Precautions S How to identify qualified practitioners S Certification of practitioners S Surveillance system for malpractice S Where to access information about standard charges and health insurance coverage

Where to find reliable information

How to identify reliable information

TM/CAM medication therapies

Procedure-based therapies Practitioners

Pricing/ health insurance coverage

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

42
WHERE TO FIND RELIABLE INFORMATION

Consumers need to know where and how to find and freely access reliable TM/CAM
information 41 Reliable information should also be available and accessible in various ways eg for those unable to access the written form, depending on the needs and capacity of each Member State Conventional health care providers, TM/CAM practitioners, and other consumers using the TM/CAM therapy in question may be important sources of information Valuable information about TM/CAM can also be obtained from national health authorities, research institutes, professional organizations, consumer organizations, pharmacies, libraries, websites, bookstores, health food stores, drug information centres, universities/pharmacy schools that offer training courses and certification programmes for TM/CAM providers, or societies representing specific diseases/conditions One obvious resource for reliable TM/CAM information is a national or local centre for TM/CAM that critically evaluates information before making it available to consumers In addition, consumers can be advised to consult different
kinds of reliable publications and types of product information to find out more about TM/CAM

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

The following key concepts could be considered when producing consumer guidelines on how to assess the reliability of TM/CAM information2:

S Purpose Any reliable information source should have clear and transparent
goals It should be clear for whom and for what purpose the information is intended For example, is it intended to educate the consumer or sell a product?

S Relevance/accuracy Good information meets the needs of the consumer
and is relevant to his/her lifestyle and situation It should not give unrealistic recommendations and should be written in a language that is easy to understand and does not contain obvious errors such as misspellings and grammatical mistakes

S Sources Credible information states clearly who is responsible for the
information, who is financially supporting the
information and where the information comes from ie the original source It should be clear whether the information is opinion-based or factual

S Updated information Information needs to be updated and reviewed on a
regular basis The publication date on written information should always be easy to find

S Objectivity A good source of information provides unbiased and balanced
information Such information should be honest about areas of uncertainty and enable consumers to make therapy choices that are in his/her best interest In case of commercial information, relationships to product manufacturers, for example, should be clearly stated
2 List

adapted from various sources including the Discern Instrument, http://wwwdiscernorguk accessed 25 January 2004; and http://nccamnihgov/health/decisions/indexhtm accessed 25 January 2004

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

43
HOW TO IDENTIFY RELIABLE
INFORMATION

Governments have a key role in the control of information on TM/CAM, irrespective of whether a national TM/CAM centre exists However, in most countries the majority of consumers may not have access to information controlled by either a national TM/CAM centre or by the government In any case, consumers are likely to collect information from a variety of sources Hence there is a need to help consumers understand how to evaluate information about TM/CAM WHO has published guidelines entitled Medical products and the Internet: a guide to finding reliable information The principles of these guidelines could also be used for finding reliable information on TM/CAM See Annex III 42 It is important for the consumer to be able to evaluate critically the information by means of an independent source Both reliability and quality need to be assessed Instruments for testing the reliability and quality of general health care information may be developed to help consumers with this
evaluation One notable example is the Discern Instrument in the United Kingdom which is designed to help consumers and others to evaluate information in order to identify reliable and high quality information 41

44
TM/CAM MEDICATION THERAPIES

TM/CAM medication therapies include therapies commonly referred to as herbal medicines see glossary, homeopathic remedies and dietary supplements TM/CAM medication

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

therapies are used with or without prescription from a TM/ CAM provider or a conventional health care provider

441 Therapeutic claims
Statements about the efficacy and/or benefits of a TM/CAM therapy made by manufacturers, health care providers or TM/ CAM practitioners may or may not be supported by an evidence base The claims on legally registered TM/CAM products can be expected to be reliable However, in most countries, TM/CAM has not been integrated into mainstream health care and
there is a lack of research information and, in particular, a lack of clinical studies The efficacy of TM/CAM could be divided into different categories based on research data and studies For example, in the WHO monographs on selected medicinal plants, the information on medicinal use has been divided into the following three categories 25, 26:

Use supported by clinical data
This category includes medical indications which are well established in some countries and which have been validated by clinical works documented in the worlds scientific literature Clinical trials may be controlled, randomized, doubleblind studies, open trials, cohort studies, or well-documented observations on therapeutic applications

Uses described in pharmacopoeias and in traditional systems of medicine
This category includes medicinal uses which have been well established in many countries and are included in official pharmacopoeias or governmental monographs Uses hav-

WHO Guidelines on Developing
Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

ing a pharmacologically plausible basis are included as well as information resulting from clinical studies which clearly need to be repeated because of conflicting results

Uses described in traditional medicine, not supported by experimental or clinical data
This category refers to indications described in non-official pharmacopoeias and other literature or traditional uses Their appropriateness could not be assessed because sufficient data to support the claims could not be found in the literature
Consumers need to be aware of the different levels of efficacy and the different legal status of medicinal products, which have a major impact on the safety, efficacy and quality of the products and treatment

Claims for TM/CAM medication therapies should be appropriately stated on the label Statements about claims for TM/ CAM procedure-based therapies may be provided by bodies such as approved
TM/CAM professional organizations In addition, it is important to ensure that when a product is claimed to be marketed for its traditional use, it is used in accordance with the traditional method of use eg the same dosage, duration of treatment and dosage instructions Many Member States have regulatory agencies or licensing boards for certain types of TM/CAM practitioners and therapies that may also provide information about evidence and claims 43, 44 In addition, licensing, accreditation and regulatory laws for TM/CAM practices help ensure that TM/ CAM practitioners are competent and provide services that correspond to stated claims When it is possible to have access to conventional medicines, it is widely agreed by doctors and medical researchers that

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

certain serious diseases or disorders cannot or should not be diagnosed or treated except under medical advice, and that claims for the
treatment of such diseases/disorders must be specially evaluated by conventional health care providers and TM/CAM practitioners 3 In countries where such circumstances apply, consumers need to know where to find proper information The WHO document Acupuncture: Review and analysis of reports on controlled clinical trials, for example, lists symptoms and diseases for which acupuncture may be used 30 It also emphasizes that some symptoms and diseases may only be treated provided that the practitioner has special knowledge in conventional medicine and access to adequate monitoring equipment

442 Quality
Consumers may need guidance on how to identify quality assured TM/CAM medication therapies For example, information about quality can be found on the package, label or leaflet that is provided with the medication or given by the provider/retailer Information that could help the consumer to check the quality of a product include GMP standards, the product registration number and information
about the product given by a TM/CAM information centre Depending on the regulatory status of TM/CAM medication therapies, the quality of the products may be more or less difficult to assess In many countries, TM/CAM medication therapies are marketed as food supplements In such situations no rigorous regulation exists comparable to that of the pharmaceutical sector As a result, it becomes even more important to empower consumers to make an informed choice in relation to quality

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

The following information should always be available when purchasing a quality TM/CAM medication therapy

a Information about the product
Identification of the product/active ingredients is an important step when assuring the quality of most TM/CAM medication products It involves identification of the plant/animal species sometimes also including minerals and/or vitamins, when relevant
through botanical verification It is also important to check the quantitative composition of the product For many Member States it may be relevant to inform consumers of the need to pay attention to the composition and the local and scientific Latin or equivalent national terminologies name of all active ingredients 45 Identification of a species both by its local and Latin name may be important since local names are occasionally used for several different species with different biological activities Latin binomial names are constructed in two parts, the first part identifying the genus and the second part describing the particular species Since different parts of a species might also have different biological activities, consumers also need to identify the parts of the plant/animal material eg bark, leaves, blossoms used for the preparations 25, 26 in order to ensure that the correct part of the species is used Information about the identity of ingredients can be either presented on
labels or explained verbally by the retailer at the time of purchase

b Recognition of quality standards
A product of quality can be identified through recognition of official quality standards Where available, national or local quality standards and/or registra-

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

tion/licensing systems for TM/CAM medication therapies can guide the consumer to choose quality products by, for instance, labelling quality controlled products with a specific label, such as the licence symbol used by Swissmedic see Annex IV Such standards can be based on recommendations in national or international pharmacopoeias, national registration and regulation procedures or according to suggestions from registered TM/CAM providers Where product quality certifications are not available, certified TM/CAM practitioners or conventional health care providers providing TM/ CAM services should be able to provide or recommend
products of quality It is also important to be able to identify the holder of the market authorization as well as GMP standards and site registration in order to know whom to contact in case of questions about the product, for example Different rules might apply to nationally produced products and imported products With regard to quality standards of raw plant material or animal and mineral material, it is the responsibility of the registered TM/CAM practitioner or the registered provider of the raw materials to ensure the quality of the material

c Storage and expiry date
Consumers need to pay attention to the manufacturers instructions concerning storage and expiry date Following the storage instructions may be crucial, for example to prevent early ageing and/or destruction of a product It is also important that consumers are aware that they should not purchase or use a product beyond its expiry date, since the efficacy of TM/CAM medication therapies can be age-related 45

WHO
Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

d Quality control of raw materials
Most of the issues cited above also apply to raw materials, which are used by a majority of those who have limited access to high-quality medicines Good cultivation and preparation are some of the additional areas that need to be addressed in relation to quality assurance of raw materials

443 Precautions

Consumers need to be informed about the risks associated with the use of TM/CAM medication therapies Awareness and vigilance are valuable first steps towards minimizing risks such as direct toxicity, interactions and contraindications, depending on the specific TM/CAM medication therapy used 17 Consumer information on safety is not intended to be alarmist; instead the aim is to minimize possible risks for the consumer

444 Adverse events
TM/CAM-related adverse events are any unintended or undesirable events following the use of
TM/CAM see glossary Consumers need to be informed about known adverse events and their causality Consumers with allergies should be particularly observant when using TM/CAM medication therapies in case of an allergic reaction Furthermore, consumers need to know what to do in case of adverse events or an overdose as well as whom to contact see section 322 Examples of consumer information on adverse events are given in the leaflet material prepared by the Department of Health, Hong Kong SAR, China see Annex I It is advisable to use a standard reporting form and to make these widely available It should, however, be acceptable to re-

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

A case report of a suspected adverse event or overdose may contain some of the following information:

S Where it is permitted by the country health information privacy code, and
with appropriate confidentiality, there should be some form of identification of the
consumer/patient in order to avoid duplications and facilitate follow-up

S Age, sex, and brief medical history when relevant In some countries
ethnicity may need to be specified

S Details of suspected TM/CAM therapy if known For herbal medicines:
species name and/or brand or ingredient names including Latin binomial and common name, part of plant used, preparation methods; manufacturer, country of origin, batch number, expiry date and provider

S Administration details: dose and quantity supplied, dosage form, route,
start/stop dates

S Indication or reason for use S Adverse events: date of onset or duration from first administration to
onset of event, description with symptoms and signs, severity and seriousness, results of clinical investigations and tests, course and outcome; and, if appropriate, consider dechallenge/rechallenge with the same product

S All other medicines used including self-medication with administration
details

S Risk factors eg age, impaired renal function,
previous exposure to the
therapy, previous allergies, drug misuse or abuse, recreational use of drugs

S Name and address of reporter to be considered confidential and to be
used only for data verification, completion and case follow-up

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

ceive reports by telephone, letter or e-mail For health care providers already included in a national pharmacovigilance programme, the reporting form can be the same as the one already in use A familiar form will facilitate reporting and the introduction of a second type of reporting form may cause confusion Although the reporting system might coincide with the pharmacovigilance programme, the reports about adverse events following TM/CAM use need to be verified by TM/CAM experts Reporting forms should be provided to those involved in the provision of TM/CAM medication therapies, such as TM/ CAM practitioners and TM/CAM
retailers, who are not part of an existing national pharmacovigilance system It may be necessary to design a special reporting form for those not familiar with the reporting of suspect reactions to medicines Educational material regarding adverse events can be developed by TM/CAM professional organizations, for example, in collaboration with relevant authorities, in order to inform other professionals as well as consumers about adverse events and how to write a report about suspected adverse events

445 Potent and/or toxic TM/CAM medication therapies

A number of TM/CAM medication therapies are very potent and sometimes toxic Such medicines are often processed before use in order to decrease the toxicity If incorrectly processed or used, these medicines can be very harmful and cause poisoning In countries where such medicines are available, consumers need to be aware that they should not be used without a prescription and detailed instructions from a registered TM/CAM practitioner or
a conventional health care provider knowledgeable in TM/CAM

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

Often only certain TM/CAM practitioners have the legal right to prescribe potent and/or toxic medication therapies Where this is the case, this is also something the consumer needs to be aware of see section 46 A list of all toxic TM/ CAM medication therapies can also be helpful for the consumer In addition, consumers should pay particular attention to the prescriptions and dosage recommendations for these medications Common symptoms of poisoning and possible pathways for reporting such suspected poisoning need to be described in accompanying information material see section 322

446 Interactions and contraindications
In many countries, TM/CAM medication therapies are commonly used in combination with conventional medicine, generally with satisfactory results However, it is important to be aware of the possibility of interactions that
may result from the concurrent use of several TM/CAM medication therapies and/or conventional drugs The combination of several TM/CAM medication therapies and/or the concurrent use of conventional drugs may magnify or oppose the effect of the treatments 24 Consumers need to be informed about any potential interactions involved in their therapy and they also need to understand the importance of informing health care providers and TM/CAM providers about any parallel use of therapies and/or medicines Because of the limited knowledge about interactions between conventional medicines and herbal medicines, this is an area that needs further study and it is important that professionals as well as consumers pay careful attention to this area and report any suspected interactions

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

447 Posology
In order to get the desired effect of TM/CAM medication therapies it is
essential to take them at the correct time, in the right dosage and for the appropriate length of time Instructions on when to take the medicine in the morning, mid-day, evening, before, with or after meals etc, how to take it with hot or cold drinks, with or without certain foods etc and for how long should be provided by the TM/CAM practitioner, and wherever possible clearly displayed on the label/leaflet attached to the medication It is important to inform consumers about these issues so that they can be properly informed, and if necessary, they can ask their provider for such information see Annex I

448 Methods of administration
When using TM/CAM medication therapies, it is important to adhere to the recommended method of administration Consumers need to be informed about different methods of administration for various dosage forms such as tablets, tinctures, decoctions, teas, capsules and salves It is important that instructions for consumers on how to administer their
medicines are clear-cut and that these are clearly displayed on the label Both the advantages and disadvantages of each method of administration may also need to be discussed For example, it may be more appropriate for children to take medicine in the form of syrups or tinctures rather than tablets The most appropriate method of administration can be discussed with the TM/CAM practitioner or retailer

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

449 Self-medication
When TM/CAM medication therapies are used as self-treatment, consumers need to be aware of the importance of following the proper recommendations Consumers should always notify their conventional health care provider and TM/CAM practitioner if symptoms do not disappear, if there is no improvement in general depending on the aim of the therapy, if symptoms get worse or adverse events are suspected In addition, consumers using self-treatment need to pay special attention to all
the issues outlined in the sections above as well as consult health providers, including those for traditional medicine, to ensure proper use of TM/CAM A list of TM/CAM medication therapies and conditions appropriate for self-medication can be helpful for the consumer who wishes to self-medicate However, the suitability of selfmedication is also dependant on the individuals own knowledge When possible, consumers should be encouraged to discuss their self-medication with their TM/CAM provider, conventional health care provider or pharmacist

4410 Preparation of TM/CAM medication therapies
In some countries, it is common for consumers to prepare their own medicines from raw materials In such cases, as for instance stated by the Department of Health in Hong Kong SAR, China see Annex I, it is important that patients have some knowledge about the preparation of TM/CAM medication therapies A recipe for the particular formula is always important The consumer needs to be informed about how
much material to use for a certain amount of water; in which order to put in

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

the ingredients; how long to boil/simmer/steep the ingredients; and for how long it can be used after preparation Ideally TM/CAM practitioners should provide this information However, it is useful for public information initiatives to bring up these issues and to provide general directions in some form eg through brochures for the preparation of TM/CAM medication therapies

4411 Children, pregnant or lactating women and the elderly
Consumers need to be aware that decisions about medical care and treatment are best made in consultation with a health care provider In particular, children, pregnant or lactating women or the elderly should always pay special attention and consult a health care provider and/or authorized TM/CAM practitioner before using any TM/CAM therapy In the case of
medication therapy, children and the elderly often require a different dosage than normally prescribed for adults Meanwhile pregnant women may risk their own and/ or their babys health by using certain TM/CAM therapies, due to known or unknown side effects 17 Information should emphasize that: Women who are pregnant or breastfeeding should consult an authorized TM/CAM practitioner before using any TM/ CAM therapy Where conventional health care is accessible, communication with the conventional health care provider about TM/ CAM use needs to be particularly emphasized in the case of children, pregnant or lactating women and the elderly

S S

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

45
PROCEDURE-BASED TM/CAM THERAPIES

Procedure-based therapies use various techniques primarily without the use of medication therapies to provide health care These include acupuncture and related techniques, manual therapies eg massage, chiropractic,
naprapathy and osteopathy, qi gong, tai ji quan, naturopathy, thermal medicine and other physical, mental, spiritual and mindbody based therapies

451 Therapeutic claims
The effectiveness and benefits of procedure-based TM/CAM therapies usually depend on the individual practitioners education and training level as well as clinical experience and the efficacy of the particular TM/CAM therapy In order to guide consumers in the selection of appropriate TM/CAM procedure-based therapies, national authorities and international or national/local professional organizations can develop national lists of widely used TM/CAM procedure-based therapies, together with the respective claims based on existing clinical evidence Different levels of claims can be presented, such as suggested in section 441 The WHO document Acupuncture: Review and Analysis of Reports on Controlled Clinical Trials may serve as a good example 30 The quality of a certain procedure-based TM/CAM therapy is largely dependent on
the skills of the TM/CAM practitioner see section 46

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

452 Precautions
Although procedure-based therapies are usually safe, there are occasions when, because of the patients particular condition eg pregnancy, use of a particular therapeutic technique may be contraindicated Organizations that regulate these therapies are mainly concerned with patient safety and can issue guidelines regarding contraindications

46
PRACTITIONERS

In order to avoid treatment by non-qualified TM/CAM practitioners and malpractice, it is important that the consumer knows how to identify a qualified practitioner In countries where the level of education and/or knowledge is controlled by statutory or voluntary regulations, a TM/CAM practitioner should generally have fulfilled these requirements in order to be considered qualified One way of certifying a qualified TM/CAM practitioners
continuous good practice is to register all qualified providers and to enforce a system where patients can report malpractice 32 Repeated or serious malpractice could lead to the withdrawal of the registration certificate However, such a system of quality assurance relies on consumer awareness and responsibility since reports on incidents of malpractice come mainly from consumers themselves Therefore, information must be available on where cases of malpractice can be reported see section 322 Qualified/registered TM/CAM practitioners can also be identified through a system of easily recognizable certificates displayed at the practice Such certificates could be issued by the national authorities or by self-regulating pro-

Topics to Consider When Developing Consumer Information Promoting Proper Use of TM/CAM

fessional organizations and designed in a way so that they can be easily recognized Moreover, lists of qualified/registered TM/CAM practitioners available to the public could
be updated periodically and published in an easily accessible format in print or on the Internet and made available through a TM/CAM information centre, local authorities, consumer organizations and professional organizations, for example In the absence of adequate regulations, some TM/CAM practitioners may not adhere to adequate standards of clinical practice, with obvious implications for safety One way to eliminate such concerns is to train, regulate and register all practitioners who employ TM/CAM and encourage consumers to seek treatment from competent practitioners who provide high quality services 17 Moreover, TM/CAM practitioners should preferably be educated in the general principles of conventional medicine in order to refer patients to conventional practitioners when appropriate Another way to encourage good clinical practice is to help strengthen and increase the organization of TM/CAM practitioners This helps facilitate the use of voluntary control mechanisms and
contributes to increased professionalism among TM/CAM practitioners

47
PRICING AND HEALTH INSURANCE COVERAGE

In countries where TM/CAM is used in conjunction with conventional medicine, pricing and health insurance coverage is an important determinant for TM/CAM use 27, 36 Consumers in such countries need to be able to assess information about standard charges and health insurance coverage for certain TM/CAM therapies

Use of this Publication

Q 5

here are both benefits and risks associated with the use of TM/CAM, as highlighted by a number of recent reports Therefore it is important to ensure that appropriate information is made available to consumers to enable them to maximize the benefits of TM/CAM while minimizing the risks A number of elements should be taken into account when developing consumer information For example, TM/CAM therapies are often linked to the culture from which they have originated, and their use out of the original context can be a source of
misunderstanding and/or improper use In addition, each country has a different health care system and different pattern of utilization of TM/CAM by consumers Therefore consumer information on TM/CAM needs to be

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

tailored to specific country needs This document provides important reference information that can be used by consumers and is intended to help guide them in their choice and use of TM/CAM therapies or products The aim is to help protect consumers and reduce the risks involved in improper use of TM/CAM Finally, as emphasized throughout this document, it is important that a number of key stakeholders work in collaboration with governments to develop much needed consumer information on TM/CAM and ensure that it is easily accessible

Q References

1 The importance of pharmacovigilance: safety monitoring of medicinal plants Geneva, WHO, 2002 2 WHO
Traditional Medicine Strategy 2002-2005 Geneva, WHO, 2002 document reference WHO/EDM/TRM/20021 3 General guidelines for methodologies on research and evaluation of traditional medicine Geneva, WHO, 2000 document reference WHO/EDM/TRM/20001 4 Ernst E Prevalence of the use of complementary/alternative medicine: a systematic review Bulletin of the World Health Organization, 2000, 78:252-257 5 Brieger WR et al Roll Back Malaria Pre-testing of needs assessment procedures IDO Local government, Oyo State Nigeria Unpublished draft, 1998 6 Diarria D et al Roll Back Malaria Needs assessment report Field test of instruments and methodology in Mali Unpublished draft, 1999; copy available from Traditional Medicine, Department of Essential Drugs and Medicines Policy, World Health Organization

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

7 Gyapong M, Aikins M, Amofah G Report on pretesting of instruments of roll back
malaria needs assessment in the Dangme West District Ghana Unpublished draft, 1999; copy available from Traditional Medicine, Department of Essential Drugs and Medicines Policy, World Health Organization 8 RBM Country Team The final RBM Report on the pre-testing of the RBM WHO research instruments, and the situation analysis for action again malaria in Petauke District, Zambia 21st December 1998 to 20th January 1999 Unpublished draft, 1999; copy available from Traditional Medicine, Department of Essential Drugs and Medicines Policy, World Health Organization 9 Vickers A Can acupuncture have specific effects on health? A systematic review of acupuncture antiemesis trials Journal of the Royal Society of Medicine, 1996, 89:303-311 10 Ernst E, Pittler MH The effectiveness of acupuncture in treating acute dental pain: a systematic review British Dental Journal, 1998, 184:443-447 11 Linde K, Mulrow CD St Johns Wort for depression On-line Cochrane Library Issue 4, 2 November 2002 12 Wilt T,
Ishani A, MacDonald R Serenoa Repens for benign prostatic hyperplasia On-line Cochrane Library Issue 4, 2 November 2002 13 NIH News Release - NIH Panel Issue NIH Panel Issues Consensus Statement on Acupuncture, Bethesda, Maryland, National Institutes of Health, 1997 available on the Internet at http://wwwnihgov/news/pr/nov97/od-05html, accessed 20 May 2004 14 Carlsson M et al Perceived quality of life and coping for Swedish women with breast cancer who choose complementary medicine Cancer Nursing, 2001, 24:395-401 15 Power R et al HIV: Effectiveness of Complementary and Alternative Medicine Primary Care, 2002, 29:361-78 16 Collaboration with Traditional Healers in AIDS Prevention and Care in Sub-Saharan Africa: a literature review Geneva, UNAIDS, 2000 17 Ernst E The desktop guide to complementary and alternative medicine: An evidence based approach Orlando, FL, Harcourt Ltd, 2001 18 Huang WF, Wen KC, Hsaio ML Adulteration by synthetic therapeutic substances of traditional Chinese
medicines in Taiwan Journal of Clinical Pharmacology, 1997, 37:334-350

References

19 Ko R Adulterant in Asian patent medicines New England Journal of Medicine, 1998, 339; 847:12 20 Farah M et al International monitoring of adverse events associated with herbal medicines Pharmacoepidemiology and Drug Safety, 2000, 9:105-112 21 Uppsala Monitoring Center Internet communication of 1 November 2002 at web site http://wwwwho-umcorg 22 Ang-Lee M, Moss J, Yuan C Herbal medicine and perioperative Care The Journal of the American Medical Association, 2001, 286:208-216 23 Stevinson C, Huntley A, Ernst E A systematic review of the safety of kava extract in the treatment of anxiety Drug Safety, 2002, 25: 251-261 24 Fugh-Berman H Herb-drug interactions, Lancet, 2000, 355: 134-138 25 WHO Monographs on Selected Medicinal Plants Volume 1 Geneva, WHO, 1999 26 WHO Monographs on Selected Medicinal Plants Volume 2 Geneva, WHO, 2002 27 Eisenberg D et al Trends in alternative medicine use in the United
States, 1990-1997 The Journal of the American Medical Association, 1998, 280:1569-1575 28 Falkenberg T Towards a global atlas of traditional/ complementary and alternative medicine utilization: Provisional indicators for monitoring traditional, complementary and alternative medicine use In: Proceedings of WKC International Consultative Meeting Global Information on Traditional Medicine/Complementary and Alternative Medicine Practices and Utilization, WHO Collaborating Centre, Kobe, Japan, 19-21 September 2001 29 Quality control methods for medicinal plant materials Geneva, WHO, 1998 30 Acupuncture: Review and analysis of reports on controlled clinical trials Geneva, WHO, 2002 31 Zollman C, Vickers A ABC of complementary medicine London, BMJ Books, 2000 32 Guidelines on basic training and safety in acupuncture Geneva, WHO, 1999 document reference WHO/EDM/ TRM/991 33 Complementary and Alternative Medicine, Session 19992000, 6th report, House of Lords Select Committee on Science

WHO
Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

35 36

37 38 39 40

44 45

and Technology London, Stationery Office, 2000 available on the Internet at http://wwwparliamentthe-stationeryofficecouk/pa/ld199900/ldselect/ldsctech/123/12301htm, accessed 20 May 2004 Chan T Incidence of herb-induced aconitine poisoning in Hong-Kong: Impact of publicity measures to promote awareness among the herbalists and the public Drug Safety, 2002, 25:823-828 Public education in rational drug use: A global survey Geneva, WHO, 1997 document reference WHO/DAP/975 Perspective on complementary and alternative medicine: A collection of papers prepared for Health Canada, Health Canada, 2001 available on the Internet at http://wwwhc-scgc ca/healthcare/cahc/indexhtml, accessed 20 May 2004 McCarthy M US Panel calls for more support of alternative medicine Lancet, 359:1213 Guidelines on the safety monitoring and pharmacovigilance of
herbal medicines Geneva, WHO, in preparation Gandelsonas C Communicating for development: Experience from the urban environment London, ITDG Publishing, 2002 Guiding principles in self-medication Ferney Voltaire, France, World Self-Medication Industry WSMI, 2002 document originally found at http://wwwwsmiorg/ The DISCERN handbook: quality criteria for consumer health information on treatment choices Abingdon, Radcliffe Medical Press, 1998 Medical products and the Internet: A guide to finding reliable information Geneva, WHO, 1999 document reference WHO/ EDM/QSM/994 Legal status of traditional medicine and complementary and alternative medicine: A worldwide review Geneva, WHO, 2001 document reference WHO/EDM/TRM/20012 Regulatory situation of herbal medicines: A worldwide review Geneva, WHO, 1998 document reference WHO/TRM/981 Guidelines for the assessment of herbal medicines Geneva, WHO, 1991 document reference WHO/TRM/914

Q
Annex I

Leaflets Promoting Proper Use of TM/CAM Published
by the Department of Health, Hong Kong SAR, China

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Example 1 General Knowledge of Toxic/Potent Chinese Herbal Medicines

Annex I Leaflets Promoting Proper Use of TM/CAM Published by the Department of Health, Hong Kong SAR, China

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Example 2 Points to note when purchasing Chinese Medicines

Annex I Leaflets Promoting Proper Use of TM/CAM Published by the Department of Health, Hong Kong SAR, China

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Example 3 Registered and Listed Chinese Medicine Practitioners

Annex I Leaflets Promoting Proper Use of TM/CAM Published by the Department of Health, Hong Kong SAR, China

WHO Guidelines on Developing
Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Example 4 Adverse Effects of Misusing Herbal Tonics

Annex I Leaflets Promoting Proper Use of TM/CAM Published by the Department of Health, Hong Kong SAR, China

Q
Annex II

Things to Know about Evaluating Medical Resources on the Internet

he number of Web sites offering health-related resources grows every day Many sites provide valuable information, while others may have information that is unreliable or misleading http://nccamnihgov/health/webresources/ This short guide contains important questions you should consider as you look for health information online Answer Information provided by National Center for Complementary and Alternative Medicine NCCAM at National Institute of Health, USA

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

ing these questions when you visit a new site will help you evaluate
the information you find

1 Who runs this site?
Any good health-related Web site should make it easy for you to learn who is responsible for the site and its information On this site, for example, the National Center for Complementary and Alternative Medicine NCCAM is clearly marked on every major page of the site, along with a link to the NCCAM homepage

2 Who pays for the site?
It costs money to run a Web site The source of a Web sites funding should be clearly stated or readily apparent For example, Web addresses ending in gov denote a Federal Government-sponsored site You should know how the site pays for its existence Does it sell advertising? Is it sponsored by a drug company? The source of funding can affect what content is presented, how the content is presented, and what the site owners want to accomplish on the site

3 What is the purpose of the site?
This question is related to who runs and pays for the site An About This Site link appears on many sites; if its there, use it
The purpose of the site should be clearly stated and should help you evaluate the trustworthiness of the information

4 Where does the information come from?
Many health/medical sites post information collected from other Web sites or sources If the person or organization in charge of the site did not create the information, the original source should be clearly labeled

Annex II Things to Know About Evaluating Medical Information on the Web

5 What is the basis of the information?
In addition to identifying who wrote the material you are reading, the site should describe the evidence that the material is based on Medical facts and figures should have references such as to articles in medical journals Also, opinions or advice should be clearly set apart from information that is evidence-based that is, based on research results

6 How is the information selected?
Is there an editorial board? Do people with excellent professional and scientific qualifications review the material
before it is posted?

7 How current is the information?
Web sites should be reviewed and updated on a regular basis It is particularly important that medical information be current The most recent update or review date should be clearly posted Even if the information has not changed, you want to know whether the site owners have reviewed it recently to ensure that it is still valid

8 How does the site choose links to other sites?
Web sites usually have a policy about how they establish links to other sites Some medical sites take a conservative approach and dont link to any other sites Some link to any site that asks, or pays, for a link Others only link to sites that have met certain criteria

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

9 What information about you does the site collect, and why?
Web sites routinely track the paths visitors take through their sites to determine what pages are being used
However, many health Web sites ask for you to subscribe or become a member In some cases, this may be so that they can collect a user fee or select information for you that is relevant to your concerns In all cases, this will give the site personal information about you Any credible health site asking for this kind of information should tell you exactly what they will and will not do with it Many commercial sites sell aggregate collected data about their users to other companies–information such as what percentage of their users are women with breast cancer, for example In some cases they may collect and reuse information that is personally identifiable, such as your ZIP code, gender, and birth date Be certain that you read and understand any privacy policy or similar language on the site, and dont sign up for anything that you are not sure you fully understand

10 How does the site manage interactions with visitors?
There should always be a way for you to contact the site owner if
you run across problems or have questions or feedback If the site hosts chat rooms or other online discussion areas, it should tell visitors what the terms of using this service are Is it moderated? If so, by whom, and why? It is always a good idea to spend time reading the discussion without joining in, so that you feel comfortable with the environment before becoming a participant

Annex II Things to Know About Evaluating Medical Information on the Web

NCCAM has provided this material for your information It is not intended to substitute for the medical expertise and advice of your primary health care provider We encourage you to discuss any decisions about treatment or care with your health care provider The mention of any product, service, or therapy in this information is not an endorsement by NCCAM This document is in the public domain Duplication is encouraged This publication is adapted from a fact sheet produced by the National Cancer Institute NCCAM Publication No D142
February 19, 2002
NCCAM Clearinghouse E-mail: info@nccamnihgov Web site: nccamnihgov Address: NCCAM Clearinghouse PO Box 7923 Gaithersburg, MD 20898-7923 United States of America

Medical Products on the Internet: A Guide to Finding Reliable Information

Annex III

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Annex III Medical Products on the Internet: a guide to finding reliable information

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Annex III Medical Products on the Internet: a guide to finding reliable information

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Q Annex IV Licence Symbol, Swissmedic
1

Licence symbol A

Licence symbol B

Licence symbol C

Licence symbol D

Licence symbol E

1 Swissmedic Internet communication 4
September, 2003 at http:// wwwswissmedicch/en/industrie/overallasp?theme000107000 0400001theme_id916news_id1839page1

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

The licence symbol indicates that Swissmedic, the Swiss Agency for Therapeutic Products, has issued an authorization for a specific preparation It corresponds to the previous IKS/ OICM including the IKS/Uhu logo in the corner with the distribution category Owing to the disbanding of Sanphar the previous IKS Vignettes may not be replaced with Medwin Vignettes and the old IKS logo will no longer be continued by Swissmedic A new format for the licence symbol will therefore be made available to companies requiring it It was decided that the all black version of the Swissmedic logo should appear in the circle indicating the distribution category For reasons of space the authorization number had to be left out of this circle On the packaging the
authorization number is indicated under the EAN barcode As this number is the only way of faultlessly classifying the package, the package indication in the form of a three-figure pharmaceutical code for IKS preparations or the two-figure pharmaceutical code for the former BAG preparations is printed in the EAN barcode next to the former five-figure IKS number or the former three-figure BAG number However, as it is not legally compulsory to place a barcode on the package, in the absence of the EAN barcode the authorization number must be printed on the packaging, with the indication Zulassungs-Nr abbreviated to: Zul-Nr The previous bilingual indication IKS/OICM or BAG/OFSP must of course be replaced by SWISSMEDIC in capitals to make it easier to read The time allowed for the change-over to the Swissmedic licence symbol is one year from the expiry of the existing IKS or BAG certificate and its replacement by a new Swissmedic authorization The change-over to the Swissmedic authorization
symbol may be made earlier but in this case Swissmedic must be informed that this aspect of the packaging has been modified

Q
Annex 5

Selected WHO Publications and Documents on Traditional Medicine

ublications and documents listed below are available in English The following abbreviations are used to indicate the availability of language editions: Ar: Arabic; C: Chinese; F: French; R: Russian; S: Spanish Respective language version in preparation

National policy and monitoring
WHO Traditional Medicines Strategy: 2002-2005 Geneva, World Health Organization, 2002 document reference WHO/EDM/ TRM/20021 Ar/C/F/S/R Traditional Medicine Growing Needs and Potential Geneva, World Health Organization, 2002 document reference WHO/ TRM/20024 Ar/C/F/S/R Legal Status of Traditional medicine and Complementary/ Alternative Medicine: a Worldwide Review Geneva, World Health Organization, 2001 document reference WHO/EDM/TRM/20012 F/R/S

WHO Guidelines on Developing Consumer Information on
Proper Use of Traditional, Complementary and Alternative Medicine

Report of the Inter-regional Workshop on Intellectual Property Rights in the Context of Traditional Medicine Geneva, World Health Organization, 2001 document reference WHO/EDM/TRM/20011 Regulatory Situation of Herbal Medicines: a Worldwide Review Geneva, World Health Organization, 1998 document reference WHO/TM/981 F/S Traditional Practitioners as Primary Health Care Workers Geneva, World Health Organization, 1995 document reference WHO/SHS/DHS/TM/956

Quality, safety and efficacy Medicinal plants
WHO Monographs on Selected Medicinal Plants Vol 3 Geneva, World Health Organization, in preparation WHO Guidelines on Safety Monitoring and Pharmacovigilance of Herbal Medicines Geneva, World Health Organization, in preparation WHO guidelines on good agricultural and collection practices GACP for medicinal plants Geneva, World Health Organization, 2003 Ar/C/F/R/S WHO Monographs on Selected Medicinal Plants Vol 2 Geneva, World
Health Organization, 2002 WHO Monographs on Selected Medicinal Plants Vol 1 Geneva, World Health Organization, 1999 Basic Tests for Drugs: Pharmaceutical Substances, Medicinal Plant Materials and Dosage Forms Geneva, World Health Organization, 1998 F/S Quality Control Methods for Medicinal Plant Materials Geneva, World Health Organization, 1998 Good Manufacturing Practices: Supplementary Guidelines for the Manufacture of Herbal Medicinal Products Annex 8 of WHO Expert Committee on Specifications for Pharmaceutical Preparations Thirty-fourth Report Geneva, World Health Organization, 1996 WHO Technical Report Series, No 863 F/S This supplementary guideline is also included in Quality Assurance of Pharmaceuticals: A compendium of guidelines and related

Annex 5 Selected WHO publications and documents on traditional medicine

materials, Vol 2: Good manufacturing practices and inspection Geneva, World Health Organization, 1999 F Guidelines for the Assessment of Herbal Medicines Annex
11 of WHO Expert Committee on Specifications for Pharmaceutical Preparations Thirty-fourth Report Geneva, World Health Organization, 1996 WHO Technical Report Series, No 863 F/S This guideline is also included in Quality Assurance of Pharmaceuticals: A compendium of guidelines and related materials, Vol 1 Geneva, World Health Organization, 1997 F

Research
Report of the Inter-Regional Workshop on Intellectual Property Rights in the Context of Traditional Medicine, Bangkok, Thailand, 6-8 December 2000 Geneva, World Health Organization, 2001 document reference WHO/EDM/TRM/20011 General Guidelines for Methodologies on Research and Evaluation of Traditional Medicine Geneva, World Health Organization, 2000 document reference WHO/EDM/TRM/20001 F/S/R Clinical Evaluation of Traditional Medicines and Natural Products Report of a WHO Consultation on Traditional Medicine and AIDS, Geneva, 2628 September 1990 Geneva, World Health Organization, 1990 document reference WHO/TM/GPA/902

Rational use
Acupuncture nomenclature
A Proposed Standard International Acupuncture Nomenclature: Report of a WHO Scientific Group Geneva, World Health Organization, 1991 Report of the Working Group on Auricular Acupuncture Nomenclature Lyon, France, 2830 November 1990 Geneva, World Health Organization, 1991 document reference WHO/TM/912

Conservation of medicinal plants
WHO/IUCN/WWF Guidelines on the Conservation of Medicinal Plants Gland, Switzerland, International Union for the Conservation of Nature, 1993 F/S

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Training and good practice
Acupuncture: Review and Analysis of Reports on Controlled Clinical Trials Geneva, World Health Organization, 2002 Guidelines on Basic Training and Safety in Acupuncture Geneva, World Health Organization, 1999 document reference WHO/EDM/ TM/991 F/S Guidelines for Training Traditional Health Practitioners in Primary Health Care Geneva, World
Health Organization, 1995 document reference WHO/SHS/DHS/TM/955 Prospects for Involving Traditional Health Practitioners Report of the Consultation on AIDS and Traditional Medicine, Francistown, Botswana, 2327 July 1990 Geneva, World Health Organization, 1990 document reference WHO/TM/GPA/901 F

Q Annex VI List of Participants
WHO Consultation on Proper Use of Traditional Medicine and Complementary Medicine by Consumers, Milan, Italy, 13 December 2003

Dr Abdullah M Al-Bedah, Supervisor, Complementary and Alternative Medicine, Ministry of Health, Riyadh, Saudi Arabia Dr Céspedes Valcarcel Alfredo Jacobo, Deputy Director for Drugs, National Center for Drugs Quality Control, Ministry of Public Health, La Habana, Cuba Dr Maurizio Amigoni, Deputy Director-General, Directorate-General of Health, Lombardy Region, Milano, Italy Dr Layla Ashoor, Family Physician, Focal Point for CAM in Baharain, Ministry of Health, Karbabad, Kingdom of Bahrain Mr Myat Kyaw U Aung, Director, Department of
Traditional Medicine, Yangon, Myanmar [Vice-Chairperson]

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Dr Sassan Behjat, Coordinator, Complementary and Alternative Medicine Unit, Ministry of Health, Abu Dhabi, United Arab Emirates [Chairperson] Dr Ivo Bianchi, President, Italian Medical Association of Homotoxicology, Milano, Italy Dr Gordon Brown, Head, Complementary Therapies Team, Department of Health, London, United Kingdom Ms Anna Caizzi, Director of the Consumer Protection and Support to the Commercial System Structure, DirectorateGeneral of Market, Fairs and Congresses, Lombardy Region, Milan, Italy Dr Carmelita Canila, Country Officer for Philippines, Consumer International, Asia Pacific Office, Quezon City, Phillippines Dr Vittorio Caprioglio, Director, Riza Institute of Psychosomatic Medicine, Milano, Italy Ms Swee Seng Chu, Head, Chinese Proprietary Medicine Unit, Centre of Pharmaceutical
Administration, Health Sciences Authority, Singapore Dr Anchalee Chuthaputti, Senior Pharmacist, Institute of Thai Traditional Medicine, Department for Development of Thai Traditional and Alternative Medicine, Ministry of Public Health, Nonthabusi, Thailand Dr Dairine Dempsey, Herbal Medicines Project Manager, Irish Medicines Board, Dublin, Ireland Dr Alessandro Discalzi, Medical Doctor, DirectorateGeneral, Family and Social Solidarity, Lombardy Region, Milano, Italy Professor Daniela Giachetti, Department of Environmental Sciences, Pharmaceutical Biology, University of Siena, Siena, Italy

Annex VI List of Participants

Professor Aly Bayoumi Hammad, Head, Complementary Medicine Unit, Internal Medicine Department, Faculty of Medicine, Cairo University, Cairo, Egypt Dr Hunua Francis Korbla Hlortsi-Akakpo, Registrar, Traditional Medicine Practice Council, Ministry of Health, Accra, Ghana [Co-Rapporteur] Professor Lidia Ilyenko, Chief Specialist, Alternative Treatment and Homeopathy,
Russian State Medical University, Moscow, Russian Federation Dr Saliya Karymbaeva, Head, Drug Information Centre of Drug Department, Bishkek, Kyrgyzstan Professor Byung-Hee Koh, Hospital of Oriental Medicine, Kyung-Hee University, Seoul, Republic of Korea Mr Nchele Dickson Lentsoane, Medicines Control Council, Department of Health, Pretoria, South Africa Professor Emilio Minelli, WHO Collaborating Centre for Traditional Medicine, State University of Milan, Milano, Italy Dr Fernando Ortega, Director of Integrated Community Development Department and Vice Dean of College of Health Sciences, Universidad San Francisco de Quito, Quito, Ecuador Ms Christine Qunta, Indigenous Knowledge Systems Trust, Pretoria, South Africa Dr Jean Rene Randriasamimanana, Director, Agency of Medication, Ministry of Health, Antananarivo, Madagascar Dr David S Riley, University of New Mexico, Santa Fe, New Mexico, United States of America Dr Erus Sangiorgi, WHO Collaborating Centre for Traditional Medicine,
State University of Milan, Italy

WHO Guidelines on Developing Consumer Information on Proper Use of Traditional, Complementary and Alternative Medicine

Ms Lucia Scrabbi, Planning Unit, Directorate-General oh Health, Lombardy Region, Milano, Italy Dr Jaime Sin, Senior Medical and Health Officer, Chinese Medicine Division, Department of Health, Hong Kong Special Administrative Region, Peoples Republic of China Mrs Wen Situ, Senior Researcher, State Administration of Traditional Chinese Medicine, Beijing, Peoples Republic of China Professor Umberto Solimene, Director, WHO Collaborating Centre for Traditional Medicine, State University of Milan, Milano, Italy Dr Pennapa Subcharoen, Deputy Director-General, Department for Development of Thai Traditional and Alternative Medicine, Ministry of Public Health, Nonthaburi, Thailand Dr Sergei Sur, Deputy Chief Inspector , State Inspection for Quality Control of Medicines, Ministry of Health, Kiev, Ukraine Ms Sinead Tuite, Policy Analyst,
Natural Health Products Directorate, Health Canada, Ontario, Canada [CoRapporteur] Dr Robbert Van Haselen, Deputy Director of Research, The Royal London Homeopathic Hospital, London, United Kingdom Dr Hashim Ubale Yusufu, National Agency for Food and Drug Administration and Control, Wuse Abuja, Nigeria

Annex VI List of Participants

WHO Temporary Advisors
Ms Johanna Hök, Centre for Studies of Complementary Medicine, Department of Public Health Sciences, Division of International Health and Department of Nursing, Karolinska Institutet, Stockholm, Sweden Ms Suzanne Schönström, Centre for Studies of Complementary Medicine, Department of Public Health Sciences, Division of International Health and Department of Nursing, Karolinska Institutet, Stockholm, Sweden

WHO Secretariat
Dr Jonathan Quick, Director, Department of Essential Drugs and Medicines Policy EDM, World Health Organization, Geneva, Switzerland Dr Xiaorui Zhang, Coordinator, Traditional Medicine TRM, Department of
Essential Drugs and Medicines Policy EDM, World Health Organization, Geneva, Switzerland Dr Rosario DAlessio, Regional Advisor, THS/EV, WHO Regional Office for Americas, Washington DC, United States of America Dr Ossy Kasilo, Regional Advisor, Traditional Medicine, WHO Regional Office for Africa, Brazzaville, Republic of Congo Ms Yukiko Maruyama, Scientist, Traditional Medicine TRM, Department of Essential Drugs and Medicines Policy EDM, World Health Organization, Geneva, Switzerland Mr Raymond Tsai, Traditional Medicine TRM, Department of Essential Drugs and Medicines Policy EDM, World Health Organization, Geneva , Switzerland

Source:hepcchallenge.org

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